Understand the fundamentals of off and on-page SEO, without getting technical
We all know that getting your website to rank in Google’s search results is a top priority; we also know it isn’t always as simple as one-two-three. Firstly, it is necessary to have a well-executed and smartly designed off-page SEO strategy. The main point of this is not only for more links, but it is centred around creating a strong brand identity, whilst demonstrating real credibility in your website, to your users.
Inbound Link Profile:
One of the most effective off-page SEO strategies focuses on optimising your inbound link profile (when another website links back to your site). This is what search engines like Google or Bing use in order to determine how trustworthy, or untrustworthy, a website is. What you want are quality links, from trusted sources. It is also essential to keep a diverse link profile (this is like an online reputation for your site), which means obtaining inbound links from a variety of different pages. These links can also help you increase the domain authority of your website; like a measurement of the amount of legitimate websites which link back to your content, which is an essential for your business site.
Reputability:
A great way to get your content listed at the top of pages is through links from authoritative sites; such as a trusted source offering reliable information to its users. If you can get reviews and comments from a reputable source, this will positively impact the level of traffic to your site. Also, try to spend time on building a good social media strategy – especially if you are in the E-commerce business – as social media is one of the most important channels for getting traffic, as well as for building your brand. Having a strong social media presence allows you to influence the experience your users have on your site, whilst improving your rankings.
Content:
An essential component of an off-page SEO strategy is stylised, well-written content. This content should vibe with your visitors, and make sense to them so as to be easy to use. If content is badly written, not smartly laid out, or difficult to access, users will be more likely to leave the site and go look at something more easy to view. You can then optimise keywords within the content, and keyword-rich descriptions. If visitors are coming onto and then leaving the site at a high rate, it could result in a ‘high bounce rate’, which isn’t beneficial for your conversions.
Infographics:
Creating an infographic is another great off-page SEO strategy. This is a visual form of content, which has an embed code that links back to your website. Infographics are great for helping you rank better in Google, as well as for attracting media attention. Again, in E-commerce businesses, this is extra convenient, as media outlets are always on the lookout for unique research.
Social Media & Off-Site SEO:
If you can combine a solid social media strategy with a well executed off-site SEO strategy, you’re golden. Welding these two strategies together will mean you could rank higher in search results for multiple different keywords. For example, Google Maps allows you to provide users with directions and reviews, matched with photos of your business. It may sound obvious, but making sure your landing page is high-quality, and as good as it can be, can really improve your off and your on-page SEO; never discount the importance of optimising your site.
As we have said, making your site rank at the Top Five on Google doesn’t just happen on its own; but it is always worth putting in the effort and trying out these options. Giving your users a strong off-page SEO strategy really boosts credibility, and also gets your name out there, improving recognition. These things all improve your SERP positioning (the position a site holds in an organic search), and increase traffic to your site.
Essentially, SEO tactics are the best way forward in maximising your off-page SEO strategy; there are multiple techniques at your disposal, all you need to do is select the right ones for you.